September 30, 2022

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Enterprise automation platform startup raises $53M for sales and marketing

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Enterprise automation platform startup has raised $ 53 million in new funding to scale its sales and marketing efforts and to develop its HyperApp platform further

Eight Roads Ventures led the Series B round with Iron Pillar, R-Squared, Nexus Venture Partners, Reaction Capital and Rebright Partners also participating.

Founded in 2012, offers an artificial intelligence-powered enterprise automation platform designed to make complex process automation and application design available to enterprises in just a few clicks. The platform sits on top of legacy systems dependent on manual entries, which is said by to be slow and heavily error-prone, simplifying existing processes while cutting costs.’s cloud-native enterprise-grade platform combines AI and machine learning, natural language processing and analytics to empower business users to deliver end-to-end business process automation and lifecycle management solutions. The combination is claimed to boost efficiency, reduce operating costs and ensure faster returns on investment.

The company pitches itself as an intelligent automation platform that empowers business users to adapt to change and innovate faster. The integrated platform employs the cognitive capabilities of no-code-based software development, intelligent document processing, natural language processing, robotic process automation, MI and AI, along with an overarching human-in-the-loop approach to power the next generation of enterprise applications.’s HyperApps (as-a-service) are pre-packaged automation applications that can be extended across the enterprise to accelerate end-to-end automation.

The company has seen strong, increasing its client base substantially across geographies, including Fortune Global 500 companies. Notable clients include Docupace Techonlogies LLC, AirAsia, Orion, SGS SA, ViacomCBS Inc., Fox Corp. and Kinesso LLC.

“We are focusing on strengthening our intelligent automation platform, which will enable organizations to compose, configure, monitor and maintain themselves as autonomous enterprises,” Babu Sivadasan,’s co-founder and chief executive officer, said in a statement. “Using the platform, they will be able to assemble automated business capabilities that can learn and adapt to changing needs with little or no additional resources and operational expenditures.”

Including the new funding, has raised $ 71 million to date, according to Crunchbase. The company’s last round of $ 18 million was raised in June 2020.


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